Consumers are getting more exposed daily to things they never knew existed and this exposure keeps changing their behaviours. Due to this, the global market is becoming overly competitive as brands are competing to meet up with the consumers’ changing taste and needs with products and services they feel would satisfy these needs. Knowing the

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Save time with integrated social media analytics and reporting Our fully integrated analytics and publishing platform enables you to find your market’s most successful posts and report on the industry’s widest set of social KPIs in just one click. Manage all social commerce in one place Manage your Facebook, Twitter, Instagram, and Google+ pages while

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Grand Prix winners in Cannes, from the endearing “Dumb Ways To Die” animated train safety video from Australia to Dove’s “Real Beauty Sketches” all had one thing in common– a deep understanding of what motivates their target audience.   The most important job of the account planner is to put together the creative brief. This

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Experiential marketing is a branded event focused on engaging people offline, in the real world, creating a brand presence at an offline event to earn attribution but generate less of an actual interaction with consumers. Experiential has become one of the most effective marketing disciplines in the world. Its symbiotic relationship with content and social

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