Consumers are getting more exposed daily to things they never knew existed and this exposure keeps changing their behaviours. Due to this, the global market is becoming overly competitive as brands are competing to meet up with the consumers’ changing taste and needs with products and services they feel would satisfy these needs. Knowing the

Read More

Consumers are not simply exposed to new products or services as they enter a store or browse the internet any more. Multiple devices, platforms and social media channels surround them daily, or if I must be 100% correct, hourly; even every minute. We are exposed to a digital world filled with exciting new products, services

Read More